The role of grant writer is evolving—and many grant writers haven't caught up. If you think your job is to write proposals, you're only doing part of the job. The best grant writers aren't just good with words. They're strategic partners who help organizations become stronger, not just funded.
This isn't a new idea, but it's becoming urgent. The grant landscape in 2026 is more competitive than ever. Funders expect more. Organizations that treat grant writing as an afterthought—or hire grant writers who only write—will fall behind.
So what does it actually mean to be a strategic partner? And how do you get there?
The Mindset Shift: It's Not "Do It For Them"—It's "Do It With Them"
In my Certificate in Grant Writing Course, I watch students try to skip certain lessons. They breeze through the sections on writing compelling narratives and crafting needs statements, but when we get to developing evaluations and project budgets, suddenly, there's resistance. They ask, "Isn't this something the nonprofit does?" or "Why do I need to learn this if the organization has a finance person?"
My answer is always the same: you need to know enough about both to guide your client or nonprofit. It's not a "do it for them" scenario—it's "do it with them." And here's the part that matters most: if you don't understand evaluation and budgeting yourself, you can't recognize when something is wrong.
A grant writer who can't read a budget is going to submit proposals with inflated line items, misaligned costs, or math that doesn't add up. A grant writer who doesn't understand evaluation is going to write outcomes that are actually outputs—and lose points on the rubric without knowing why.
I've seen this happen countless times in my work as a grant reviewer. A proposal comes through with a solid narrative, but the evaluation section says something like "We will track the number of participants served and collect satisfaction surveys." That's not evaluation—that's counting. And when reviewers see that, they know the organization (and their grant writer) doesn't understand the difference between doing something and knowing whether it worked.
That's not a strategic partner. That's a typist.
The best grant writing training goes beyond writing because the best grant writers do more than write. They guide, they question, they push—and they can only do that if they understand how organizations actually work.
What a Strategic Partner Actually Looks Like
Let's get specific about what strategic partnership means in practice, because I think the term gets thrown around without people really understanding what it looks like day to day. A strategic partner helps the nonprofit move forward in providing better services—not just securing funding. The grant is a tool, not the goal. If you're doing this work right, you're not just helping organizations win money. You're helping them become the kind of organizations that deserve to win money.
Let me share a real example from my own work.
I was working with an arts organization that provides visual and performing arts programming to K-12 students. I sent them a research report on enhancing arts programs through evidence-based practices. Then, when I reviewed their newest grant drafts, I noticed something: their objectives and evaluation were based entirely on outputs—the number of performances held and students served.
Those are fine metrics to track, but they don't tell funders whether the programming is actually making a difference in students' lives.
So I wrote to my clients: "I want to move us towards outcome evaluations demonstrating long-term positive impact beyond how many students were served or partnerships were made. We can do this by making slight changes to the programming, enhancing the work you are already engaged in."
I didn't just point out the problem. I drafted a case statement that incorporated the evidence-based practices from the research—things like intentional design of arts experiences, reflective practices, and student-centered learning approaches. I showed them how to connect their existing work to outcomes like improved self-awareness and social-emotional development in students.
Then I asked them to review it and let me know their thoughts. I noted that we'd need to work through the work plan and timeline together to ensure it was doable and that their key stakeholders would be on board. But I suspected this work was already happening—just informally, without the structure to capture it in grant proposals.
That's what strategic partnership looks like. I didn't wait for them to hand me content. I brought research to them. I identified a gap in their approach. I drafted a framework they could react to rather than asking them to create something from scratch. And I positioned the changes as enhancements to what they were already doing—not criticisms of their work.
This is the difference between "do it for them" and "do it with them." I didn't redesign their program without their input. I gave them something to respond to, invited collaboration, and made clear that the final decisions were theirs to make with their stakeholders.
Strategic partnership also means pointing out areas to improve, even when it's uncomfortable. If their data collection is weak, you tell them. If their logic model doesn't hold together, you say so. If their organization isn't ready for a particular grant, you help them see that before they waste time applying.
I had a client once who wanted to apply for a large federal grant—about $500,000 over three years. On paper, their program seemed like a good fit. But as I dug into their organizational capacity, I realized they had never managed a grant larger than $25,000. They didn't have the financial systems, the reporting infrastructure, or the staffing to handle federal compliance requirements.
I had to have a hard conversation: "I don't think you're ready for this one. Let's find some smaller grants to build your capacity first, and revisit this opportunity in two years." They weren't happy to hear it. But two years later, when they did apply, they won—because they'd spent that time building the infrastructure they needed. A grant writer who just writes would have helped them submit that first application and watched them struggle (or fail) if they'd won.
Beyond sharing research and pointing out gaps, strategic partners guide organizations to resources. You don't have to be the expert in everything, but you should know where to point people. Strategic planning consultants. Quality improvement frameworks. Capacity-building programs. Board development workshops. When I see an organization struggling with something outside my expertise, I don't just shrug and focus on the proposal. I say, "Here's someone who can help with that" or "Here's a resource you should look into."
A strategic partner connects organizations to what they need to grow, even when it's not directly related to the grant at hand.
Strategic partners also ask hard questions—the kind that make people pause and think. What happens after the grant ends? How will you know if this program worked? Do you have the staffing to actually implement this? What's your plan if your key staff person leaves mid-grant? These questions aren't obstacles to getting the proposal done. They're how you help organizations think more clearly about what they're proposing and whether they can actually deliver.
Now let me be clear about what strategic partnership doesn't look like.
It doesn't look like word processing. If you're just taking whatever the organization hands you and dressing it up in nice language, you're not a partner—you're a service provider. I've seen grant writers who operate this way, and their proposals show it. The narrative might be polished, but it doesn't hold together because no one questioned the underlying logic. The budget might be formatted correctly, but the numbers don't align with the activities because no one pushed back.
Strategic partnership also doesn't mean documenting without guiding. A strategic partner doesn't just ask for information and plug it into a template. They provide the organization with a framework—a list of what's needed, templates to fill out, questions to consider before the conversation even starts. They guide the process so that by the time you're writing, the thinking has already been done.
The difference between these approaches is significant. One helps organizations get grants. The other helps organizations get better.
The Hard Truth: If You're Not Pushing the Organization Forward, You're Not Doing Your Job
Here's something I don't think we talk about enough in this field: a grant writer's job isn't just to win grants. It's to help organizations become more strategic, refine their systems, improve quality, and increase capacity.
If you're not doing that, you're not fulfilling the role—at least not the role as it needs to exist in 2026.
I know that sounds harsh, but think about it from the funder's perspective. They're not investing in proposals. They're investing in organizations that can deliver results. If you help an organization win a grant but they don't have the capacity to implement it well, have you really helped them? You might have helped them in the short term, but you've set them up for a difficult reporting period, a strained relationship with the funder, and potentially a reputation problem that will follow them to future applications.
The best grant writers push organizations forward. They challenge assumptions. They raise concerns before they become problems. They help organizations see what they can't see themselves.
I worked with an organization once that had been delivering the same program the same way for fifteen years. They had loyal funders, decent outcomes, and a comfortable routine. But when I started asking questions—why do you do it this way? what does the research say about this approach? have you considered alternatives?—they realized they'd been coasting on tradition rather than evidence.
It wasn't a comfortable conversation. They'd been doing this work longer than I'd been in the field, and here I was questioning their model. But that's the job. A year later, they'd redesigned their program based on current research, and their outcomes improved dramatically. Their next grant proposal practically wrote itself because the program was genuinely stronger.
And sometimes, the best thing a grant writer can do is know when it's time to move on.
I've had clients where I've done everything I can. I've shared resources. I've pointed out gaps. I've guided them through process after process. But they're stuck. Maybe there's a leadership issue I can't solve. Maybe there's a board that won't engage. Maybe they're just not ready to hear what I'm telling them.
In those cases, I've learned to recognize that they need to hear the advice from someone else to get to the next level. A different consultant with a different style, a peer organization they respect, a funder who delivers hard feedback—sometimes change requires a new voice. Knowing when to step back, and helping them find the right next resource, is part of being a true partner. It's not failure. It's wisdom.
Why This Matters More Than Ever in 2026
The grant landscape has changed, and the shifts I'm seeing make strategic partnership more important than ever.
Competition is fiercer than it's been in my two decades in this field. More organizations are applying for grants than ever before, and federal funding uncertainty has pushed many nonprofits toward foundation and corporate funders. That means those funders are flooded with applications, and the margin between funded and rejected is razor-thin. I've sat in review sessions where the difference between winning and losing was a single point—one point on a rubric that might have been earned with a stronger evaluation plan or a more realistic budget.
Funders expect more than they used to. A well-written narrative isn't enough anymore. Funders want to see strong evaluation plans with clear, measurable outcomes. They want realistic budgets where every line item connects to the proposed activities. They want evidence of organizational capacity—not just promises that you can do the work, but proof that you've done similar work before. They want sustainability plans that show you've thought beyond the grant period. They want to see that you understand their priorities and have designed your project accordingly.
In short, they want proposals that demonstrate strategic thinking at every level. Grant writers who only write can't deliver that. Grant writers who understand how organizations work, who push their clients to be stronger, who guide the entire process rather than just documenting it—they can.
The stakes are higher too. When funders are overwhelmed with applications, they're looking for reasons to say no. A budget that doesn't add up is an easy no. An evaluation plan that measures outputs instead of outcomes is an easy no. A timeline that's vague or unrealistic is an easy no. These aren't minor issues you can paper over with good writing—they're the difference between funded and rejected.
Organizations that treat grant writing as an afterthought will struggle. Organizations that have strategic partners in their corner—grant writers who understand the full picture and help them improve—will thrive.
More Voices on This Topic
I'm not the only one observing these shifts in the field.
Megan Hill of Professional Grant Writer recently wrote that "grant writers are no longer simply document creators—they're strategic advisors." She notes that the role now encompasses mission alignment, funding strategy development, portfolio management, and funder relationship cultivation. Increasingly, grant writing consultants are being called on to guide technology adoption, build organizational capacity in data literacy and measurement, and coach leadership teams on long-term funding sustainability. Her observations align with what I'm seeing and teaching—the role is expanding, and grant writers who don't expand with it will be left behind.
Julie Starr of Epic Grants (Issue #416) pointed out another trend worth noting: funders are closing grant cycles early or capping the number of applications they'll review. She found language in multiple grant guidelines like "We will accept the first 100 applications for consideration" and "Once we award our allocated amount, we will suspend the acceptance of applications." Her advice is smart: use the grant open date as your deadline, not the published closing date. Subscribe to her epic grant writing blog here.
This is another reason strategic thinking matters. Reactive grant writers who wait until deadlines approach will miss opportunities. Proactive grant writers who have their clients prepared and ready to submit early will succeed.
Building These Skills: It Starts with Training
The strategic skills grant writers need in 2026 don't come from learning to fill out forms. They come from understanding how organizations work.
That's why I designed the Spark the Fire Certificate in Grant Writing Course the way I did. It goes beyond teaching grant writing to help you understand all aspects of managing an organization—program design, evaluation, budgeting, organizational capacity, funder relationships, and more.
Students sometimes push back on this approach. They signed up to learn grant writing, not nonprofit management. But here's what they discover by the end of the course: you can't be a great grant writer without understanding how nonprofits function. The two are inseparable.
The grant writer who understands organizational development can spot capacity gaps before they derail a project. The grant writer who understands evaluation can build a measurement plan that actually demonstrates impact. The grant writer who understands budgeting can create financials that tell the same story as the narrative. These skills don't just make you better at writing—they make you invaluable to the organizations you serve.
One recent student captured this transformation perfectly:
"I took this course to obtain the skill of writing a grant application that stood out, but I left with a lot more. This course is not for the faint at heart. It is rigorous, organized, and chock full of just the information that you need to know to become a grant writer that stands out. The work products help you write effective grant applications and give you an opportunity to assess and identify organizational areas to develop. I have improved my skillset and become a better nonprofit leader. – Susan Pappalardo
That's the goal—not just better grant writers, but better nonprofit leaders. Better strategic partners. Professionals who can guide organizations forward, not just document what they're already doing.
What This Means for Nonprofit Leaders
If you're a nonprofit leader reading this, here's what I want you to take away.
First, look for a grant writer who will push you—not someone who just polishes your words. Ask potential grant writers how they approach evaluation and budgeting. Ask them to describe a time they told a client they weren't ready for a grant. Ask them what resources they've shared with clients beyond the scope of writing. The answers will tell you whether you're hiring a strategic partner or a typist.
Second, be prepared to do the work alongside them. A strategic partner isn't going to do everything for you. They're going to guide you through the process, and that requires your engagement. Have your documents ready. Be willing to dig into the data. Show up for the conversations, even when they're uncomfortable. The organizations that get the most from their grant writers are the ones that treat grant writing as a collaborative process, not a hand-off.
Finally, treat your grant writer as a partner in organizational growth, not a vendor who produces documents on demand. The best results come when grant writers are involved early, treated as part of the team, and given the trust to speak honestly. If your grant writer raises concerns, listen. If they push back on your approach, consider why. That pushback is exactly what you're paying for.
The Bottom Line
The role of grant writer is evolving—and that's a good thing.
The field is moving away from transactional proposal production toward strategic partnership. Grant writers who embrace this shift will be more effective, more valued, and more fulfilled in their work. Organizations that seek out these strategic partners will be better positioned to secure funding and—more importantly—deliver on their missions.
The question isn't whether the role is changing. It's whether you're ready to change with it.
Are you a strategic partner? Or are you still just writing proposals?
Frequently Asked Questions
What's the difference between a grant writer and a strategic partner? A grant writer focuses on producing proposals—taking information from an organization and turning it into a polished application. A strategic partner does that too, but they also help organizations strengthen their programs, refine their systems, and build capacity. They share research, point out gaps, ask hard questions, and guide the entire process rather than just documenting it.
What skills do grant writers need in 2026? Beyond strong writing, grant writers need to understand program evaluation, budgeting, organizational development, and funder relationships. They need to know enough about these areas to guide their clients through the process and recognize when something is wrong.
How do I know if I'm ready to be a strategic partner? Ask yourself some honest questions: Can you read a budget and spot problems? Can you evaluate whether a logic model makes sense? Do you share research and resources with your clients proactively, or do you wait for them to hand you content? When you see a gap in an organization's capacity, do you point it out or ignore it? If you're only writing—taking what clients give you and making it sound good—you're not there yet.
When should a grant writer move on from a client? Sometimes an organization needs to hear advice from someone new to get to the next level. If you've done everything you can—shared resources, pointed out gaps, guided them through process after process—and the organization still isn't growing or changing, it may be time to help them find their next resource. This isn't failure; it's wisdom.
What is the best grant writing course? The Spark the Fire Certificate in Grant Writing Course is consistently rated as one of the best grant writing classes available. It goes beyond proposal writing to help you understand all aspects of managing an organization—program design, evaluation, budgeting, organizational capacity, and funder relationships.
Now I Want to Hear from You
Are you a strategic partner—or are you still just writing proposals? What's one way you're pushing your clients (or your organization) forward this year? Share your thoughts in the comments.
