Impact Words that Win Grants

The difference between "We help people" and "We serve 300 families annually" isn't just word choice—it's the difference between getting funded and getting overlooked.

Impact language is about precision, not complexity. Sharper, not longer. But exceptional grant writing goes beyond clarity—it transforms how you present both your work and the people you serve.

The Foundation: Action Verbs

Action verbs create immediacy and energy in your writing. Instead of passive phrases like "assistance is provided" or "services are offered," use active language: "we deliver," "we connect," "participants achieve." Action verbs make your work sound immediate and results-focused.

Compare these examples:

• Passive: "Support is given to families"

• Active: "We support families"

• Action-focused: "Families build financial stability"

Notice how the progression moves from vague to specific to empowered.

The Next Level: Empowering Language

Empowering language positions program participants as the heroes of their own stories, not passive recipients of services. This approach recognizes people's inherent strengths, agency, and capacity for growth. Instead of describing what your organization does TO people, describe what people accomplish WITH your support.

Person-first language puts the person before their circumstances or characteristics. This means saying "adults experiencing homelessness" rather than "the homeless," or "young people ages 14-18" instead of "at-risk youth." Person-first language recognizes that circumstances don't define people—they're individuals with goals, dreams, and capabilities who happen to be navigating challenges.

Compare these approaches:

• Service-centered: "We provide financial literacy classes to low-income families"

• Person-centered: "Parents increase their savings and reduce debt through our financial coaching program"

The second version puts people first, uses empowering language about what they accomplish, and positions your organization as the supportive resource rather than the primary actor. This shift matters because funders increasingly want to see that organizations respect and recognize participants' agency and potential.

Here are 15 phrase upgrades that incorporate these principles and will make your next proposal more compelling and credible.

Problem Identification

1. Replace general populations with person-first, specific demographics

• Weak: "Many seniors struggle with isolation"

• Impact: "Over 2,000 adults ages 65+ in our county experience chronic isolation"

• Why it works: Person-first language with specific numbers and demographics

2. Replace "struggle with" with empowering, action-oriented language

• Weak: "Families struggle with food insecurity"

• Impact: "Families work to overcome irregular meals and nutritional gaps"

• Why it works: Acknowledges effort and resilience rather than depicting people as victims

3. Replace vague statistics with local, person-centered ratios

• Weak: "Homelessness is a growing problem"

• Impact: "1 in 8 students in our district seeks stable housing solutions"

• Why it works: Shows agency while making the issue immediate and local

4. Replace "there is a need" with community-voiced evidence

• Weak: "There is a need for mental health services"

• Impact: "Community members report a 6-month wait for counseling services"

• Why it works: Centers community voice rather than organizational assumption

Solution Positioning

5. Replace organization-centered language with participant achievements

• Weak: "We provide job training"

• Impact: "Participants achieve welding certification and connect to employers through our resources"

• Why it works: Participants are the heroes; your organization provides support

6. Replace "program" with participant-focused descriptions

• Weak: "Our youth program serves at-risk teens"

• Impact: "Young people ages 14-18 build leadership skills through mentorship partnerships"

• Why it works: Person-first language that focuses on growth, not deficits

7. Replace "we offer services" with what participants accomplish

• Weak: "We offer comprehensive support"

• Impact: "Participants navigate housing options, access benefits, and secure employment"

• Why it works: Shows people taking active steps toward their goals

8. Replace "we will implement" with participant-centered outcomes

• Weak: "We will implement evidence-based practices"

• Impact: "Participants benefit from the nationally recognized Housing First approach"

• Why it works: Centers the people who benefit rather than organizational actions

Outcome Description

9. Replace "will help" with measurable changes

• Weak: "The program will help participants succeed"

• Impact: "Participants increase their income by an average of 40%"

• Why it works: Reviewers see concrete return on investment

10. Replace "better outcomes" with quantified improvements

• Weak: "Students achieve better academic outcomes"

• Impact: "Students improve reading levels by 1.5 grades in 6 months"

• Why it works: Specific metrics demonstrate real progress

11. Replace future promises with past performance

• Weak: "We expect to reduce recidivism"

• Impact: "Our graduates show 15% lower re-arrest rates than county average"

• Why it works: Track record beats promises every time

12. Replace "positive impact" with specific participant transformations

• Weak: "Our work creates positive impact in the community"

• Impact: "Families transition from emergency shelter to permanent housing within 90 days"

• Why it works: Shows the human transformation and participant agency in achieving goals

Organizational Credibility

13. Replace "we believe" with "our experience shows"

• Weak: "We believe in community-centered approaches"

• Impact: "Our 15-year track record demonstrates that resident-led initiatives succeed"

• Why it works: Experience carries more weight than philosophy

14. Replace "we are committed to" with "we have successfully"

• Weak: "We are committed to serving diverse populations"

• Impact: "We have successfully served clients speaking 12 different languages"

• Why it works: Actions speak louder than intentions

15. Replace "we plan to" with current capacity

• Weak: "We plan to leverage community partnerships"

• Impact: "We currently collaborate with 15 local organizations"

• Why it works: Shows existing infrastructure rather than future hopes

Character Count Reality Check

You'll notice that many of the improved examples are slightly longer than the originals. That's okay—and often necessary. The goal isn't fewer words; it's more impactful words.

Person-first language and specific details naturally require more characters, but they're worth every keystroke. "Adults ages 55+ earn welding certifications" uses more characters than "seniors get job training," but it's infinitely more compelling to funders.

The real test: Does each additional word work hard? If you're adding empty phrases like "innovative and comprehensive" or "cutting-edge approach," cut them. But if you're adding specifics, demographics, or empowering language that shows participant agency, those extra characters earn their place.

Put It Into Practice

Ready to transform your next proposal? Pick 3 phrases from your current draft and upgrade them using the principles above. Focus on replacing weak verbs with action verbs, and vague statements with specific, measurable language.

For grant writers who want to go deeper, our Action Words for Grant Writing e-book provides 200+ carefully selected verbs organized by program type—from direct service to advocacy to capacity building. It's designed specifically for nonprofit professionals who want to transform their proposal language from ordinary to outstanding.

The difference between a funded proposal and a rejection often comes down to these small but crucial word choices. Start with these 15 phrases, and watch your proposals become more compelling, more credible, and more successful.

8 Budget Tips to Strengthen Your Next Grant Proposal

A strong budget tells a powerful story. In grant writing, your budget isn’t just about numbers—it’s a reflection of your values, planning, and professionalism. When thoughtfully prepared, a grant budget can elevate your entire proposal and increase funders’ confidence in your organization’s ability to deliver.

Below, you'll find eight practical, strategy-driven tips to help you build smarter, more persuasive grant budgets—so your proposal stands out for all the right reasons.

🔥 Build from the Ground Up: Let the Budget Shape the Project

Let’s start where strong projects really begin: the budget. Too often, people finalize their project design, then scramble to fit it into a budget—only to discover that their plans exceed what they can realistically fund. A better approach is to treat the budget as a foundational planning tool.

Draft it as soon as your program idea takes shape, and let it guide the scale and scope of your activities, outputs, and outcomes. The budget isn’t just a financial document—it’s a strategic design partner.

Example:
You may want to provide 100 youth with a summer leadership program, but your budget might only support 60. Starting early lets you make adjustments while aligning the plan with real-world constraints.

Pro Tip:
Use a rough budget draft during early meetings with your team to anchor design decisions in financial reality.

🔥 Make It Move: Use Formulas to Stay Flexible

Once you’ve drafted your early budget, make sure it can evolve with you. Grant budgets are living documents, and changes are inevitable. That’s why formulas are your friend.

Use formulas for every line item—from personnel and travel to program supplies—so your totals stay accurate when adjustments are made. It also makes your budget easier to revise, collaborate on, and explain in your narrative.

Example:
Instead of typing “$4,800” for contract labor, use a formula:
=40 hours × $120/hour
Later, if the rate changes to $100/hour or the hours change to 50, your spreadsheet updates instantly.

Bonus Benefit:
These formulas also make writing your budget narrative easier—you already have the calculations behind every line.

🔥 Keep It Clean: Use Unit Costs to Avoid Confusion

Next, let’s talk about clarity. Vague or lump-sum budget lines raise red flags with funders. Instead, break down your estimates using unit costs multiplied by quantity. This level of clarity minimizes errors, especially in categories like supplies, equipment, and stipends. It also shows the funder that your request is thoughtfully considered—not a guess.

Examples:

• “10 tablets at $275 each = $2,750” is much more transparent than “Tech equipment – $2,750.”

• “30 volunteers × 3 meals × $12 = $1,080” is easy to follow and hard to dispute.

Your goal? Make it crystal clear how every dollar was calculated.

🔥 Show Your Work: Reference Benchmarks

Now that your line items are clear, it’s time to back them up. Funders gain confidence when they see your costs are grounded in real-world data—not guesses.

Use external benchmarks—like salary surveys, vendor quotes, or government mileage rates—to justify personnel, equipment, or consultant costs.

Examples:

• Use salary data from the Bureau of Labor Statistics or GuideStar Nonprofit Compensation Report.

• Source equipment pricing from TechSoup, Amazon, or Dell for Nonprofits.

• Reference the IRS mileage reimbursement rate (e.g., 67 cents/mile in 2024) for travel.

Sample Language:
“Our program director’s salary of $70,000 is based on the median for comparable positions in Washington State, per the 2023 GuideStar report.”

Benchmarks show that you're not just building a budget—you’re building it responsibly.

🔥 Know the Boundaries: Respect Indirect Cost Rules

Indirect costs (also known as overhead or administrative costs) are often capped—and certain expenses aren’t allowed in their calculation. Not all expenses are eligible for inclusion in indirect costs. Subawards, stipends, and pass-through funding are often excluded or subject to caps.

Review each funder’s guidelines carefully and make sure your indirect rate calculations are compliant. The formula matters—get it right the first time to avoid audit flags later.

Example:
If your indirect cost rate is 10%, you might be required to apply it only to direct costs, excluding $20,000 in stipends. You’d apply your rate to the remaining eligible costs.

🔥 Follow the Limits: Don’t Miss Funders’ Cost Caps

Even when your costs are accurate and fair, they still need to align with funder policies.  Many funders place caps on specific direct costs—especially salaries, fringe benefits, or stipends. These limits are often tied to federal guidelines or internal funding policies. If your actual costs exceed those caps, you can still include the full cost in your internal budget—but only request the allowable portion in your grant request. The remainder can be shown as leveraged funds or organizational contribution in your narrative and budget justification.

Example:
A federal grant might cap executive salaries at $197,300. If your executive earns $205,000 annually, you should request only the allowable portion and explain that the difference will be covered by your organization.

Sample Language:
“Our organization will cover the remaining $7,700 in salary costs using general operating funds, in alignment with the federal salary cap.”

Transparent adjustments like this show funders that you’ve done your homework—and that you’re serious about cost-sharing responsibly.

🔥 Value What You Bring: Don’t Underestimate Your Contribution

Let’s flip the script: your contributions to the project are just as important as the funder’s. Leveraged funds—whether cash or in-kind—demonstrate your commitment and capacity. Your in-kind and financial contributions are more than just match—they’re evidence of your dedication and sustainability. Be sure to include all eligible contributions, such as time from staff paid through other sources, donated space, or fringe benefits over the funder’s cap. These leveraged funds tell a story: you believe in the work enough to invest in it, too. Even if the funder doesn’t require a match, listing your contributions strengthens your application and supports your sustainability narrative.

🔥 Polish with Purpose: A Budget Is a Story

By now, you’ve built a clear, defensible, and mission-aligned budget. But don’t stop there—make it shine.Done well, your budget and narrative are more than just math—they’re a story of responsibility, preparation, and impact. A clearly structured, well-justified budget can elevate your proposal and increase the funder’s trust in your ability to execute the work. Don’t treat the budget as an afterthought. Treat it as a reflection of your mission and a mirror of your professionalism.

Example:
A vague line like “Miscellaneous - $2,000” raises questions. But “Outreach materials – 2,000 flyers at $0.50 = $1,000; Event signage = $1,000” shows preparation.

The more precise and thoughtful your budget appears, the more funders will believe you can deliver what you promise.

Conclusion:

A great grant budget reflects the same care and thoughtfulness as the proposal narrative. It communicates professionalism, builds trust, and can be a deciding factor in competitive funding decisions. Start early, use formulas and benchmarks, and show funders that you’re not just ready to run the program—you’re ready to run it well. And above all, treat your budget as a reflection of your mission.