Impact Words that Win Grants

The difference between "We help people" and "We serve 300 families annually" isn't just word choice—it's the difference between getting funded and getting overlooked.

Impact language is about precision, not complexity. Sharper, not longer. But exceptional grant writing goes beyond clarity—it transforms how you present both your work and the people you serve.

The Foundation: Action Verbs

Action verbs create immediacy and energy in your writing. Instead of passive phrases like "assistance is provided" or "services are offered," use active language: "we deliver," "we connect," "participants achieve." Action verbs make your work sound immediate and results-focused.

Compare these examples:

• Passive: "Support is given to families"

• Active: "We support families"

• Action-focused: "Families build financial stability"

Notice how the progression moves from vague to specific to empowered.

The Next Level: Empowering Language

Empowering language positions program participants as the heroes of their own stories, not passive recipients of services. This approach recognizes people's inherent strengths, agency, and capacity for growth. Instead of describing what your organization does TO people, describe what people accomplish WITH your support.

Person-first language puts the person before their circumstances or characteristics. This means saying "adults experiencing homelessness" rather than "the homeless," or "young people ages 14-18" instead of "at-risk youth." Person-first language recognizes that circumstances don't define people—they're individuals with goals, dreams, and capabilities who happen to be navigating challenges.

Compare these approaches:

• Service-centered: "We provide financial literacy classes to low-income families"

• Person-centered: "Parents increase their savings and reduce debt through our financial coaching program"

The second version puts people first, uses empowering language about what they accomplish, and positions your organization as the supportive resource rather than the primary actor. This shift matters because funders increasingly want to see that organizations respect and recognize participants' agency and potential.

Here are 15 phrase upgrades that incorporate these principles and will make your next proposal more compelling and credible.

Problem Identification

1. Replace general populations with person-first, specific demographics

• Weak: "Many seniors struggle with isolation"

• Impact: "Over 2,000 adults ages 65+ in our county experience chronic isolation"

• Why it works: Person-first language with specific numbers and demographics

2. Replace "struggle with" with empowering, action-oriented language

• Weak: "Families struggle with food insecurity"

• Impact: "Families work to overcome irregular meals and nutritional gaps"

• Why it works: Acknowledges effort and resilience rather than depicting people as victims

3. Replace vague statistics with local, person-centered ratios

• Weak: "Homelessness is a growing problem"

• Impact: "1 in 8 students in our district seeks stable housing solutions"

• Why it works: Shows agency while making the issue immediate and local

4. Replace "there is a need" with community-voiced evidence

• Weak: "There is a need for mental health services"

• Impact: "Community members report a 6-month wait for counseling services"

• Why it works: Centers community voice rather than organizational assumption

Solution Positioning

5. Replace organization-centered language with participant achievements

• Weak: "We provide job training"

• Impact: "Participants achieve welding certification and connect to employers through our resources"

• Why it works: Participants are the heroes; your organization provides support

6. Replace "program" with participant-focused descriptions

• Weak: "Our youth program serves at-risk teens"

• Impact: "Young people ages 14-18 build leadership skills through mentorship partnerships"

• Why it works: Person-first language that focuses on growth, not deficits

7. Replace "we offer services" with what participants accomplish

• Weak: "We offer comprehensive support"

• Impact: "Participants navigate housing options, access benefits, and secure employment"

• Why it works: Shows people taking active steps toward their goals

8. Replace "we will implement" with participant-centered outcomes

• Weak: "We will implement evidence-based practices"

• Impact: "Participants benefit from the nationally recognized Housing First approach"

• Why it works: Centers the people who benefit rather than organizational actions

Outcome Description

9. Replace "will help" with measurable changes

• Weak: "The program will help participants succeed"

• Impact: "Participants increase their income by an average of 40%"

• Why it works: Reviewers see concrete return on investment

10. Replace "better outcomes" with quantified improvements

• Weak: "Students achieve better academic outcomes"

• Impact: "Students improve reading levels by 1.5 grades in 6 months"

• Why it works: Specific metrics demonstrate real progress

11. Replace future promises with past performance

• Weak: "We expect to reduce recidivism"

• Impact: "Our graduates show 15% lower re-arrest rates than county average"

• Why it works: Track record beats promises every time

12. Replace "positive impact" with specific participant transformations

• Weak: "Our work creates positive impact in the community"

• Impact: "Families transition from emergency shelter to permanent housing within 90 days"

• Why it works: Shows the human transformation and participant agency in achieving goals

Organizational Credibility

13. Replace "we believe" with "our experience shows"

• Weak: "We believe in community-centered approaches"

• Impact: "Our 15-year track record demonstrates that resident-led initiatives succeed"

• Why it works: Experience carries more weight than philosophy

14. Replace "we are committed to" with "we have successfully"

• Weak: "We are committed to serving diverse populations"

• Impact: "We have successfully served clients speaking 12 different languages"

• Why it works: Actions speak louder than intentions

15. Replace "we plan to" with current capacity

• Weak: "We plan to leverage community partnerships"

• Impact: "We currently collaborate with 15 local organizations"

• Why it works: Shows existing infrastructure rather than future hopes

Character Count Reality Check

You'll notice that many of the improved examples are slightly longer than the originals. That's okay—and often necessary. The goal isn't fewer words; it's more impactful words.

Person-first language and specific details naturally require more characters, but they're worth every keystroke. "Adults ages 55+ earn welding certifications" uses more characters than "seniors get job training," but it's infinitely more compelling to funders.

The real test: Does each additional word work hard? If you're adding empty phrases like "innovative and comprehensive" or "cutting-edge approach," cut them. But if you're adding specifics, demographics, or empowering language that shows participant agency, those extra characters earn their place.

Put It Into Practice

Ready to transform your next proposal? Pick 3 phrases from your current draft and upgrade them using the principles above. Focus on replacing weak verbs with action verbs, and vague statements with specific, measurable language.

For grant writers who want to go deeper, our Action Words for Grant Writing e-book provides 200+ carefully selected verbs organized by program type—from direct service to advocacy to capacity building. It's designed specifically for nonprofit professionals who want to transform their proposal language from ordinary to outstanding.

The difference between a funded proposal and a rejection often comes down to these small but crucial word choices. Start with these 15 phrases, and watch your proposals become more compelling, more credible, and more successful.

What Degree is Good for Grant Writing?

While there isn't a specific degree in grant writing, several academic paths can complement and enhance a career in this field. Having a strong academic background can help you win more grants, propel your career, and support causes that matter to you.

Whether you are new to grant writing or seeking to level up your skills, keep reading to learn what degrees can give you an edge.

The Importance of Writing Degrees

Strong writing skills are paramount; therefore, degrees focusing on writing are particularly beneficial.

Effective grant writing hinges on clear and compelling communication. A grant writer must be able to convey complex ideas in an organized, persuasive, and easy-to-understand manner. Strong writing is the foundation of successful grant proposals, helping organizations secure the funding they need to make an impact. Without clear writing, even the best programs and initiatives can go unnoticed by funders.

Unfortunately, many individuals have moved away from proper grammar and structured writing since their school days. The prevalence of brief emails, social media posts, and even modern news articles has shifted focus away from traditional paragraph construction. These trends have led to a decline in people's ability to craft well-organized and thoughtful pieces of writing. While concise writing is valuable, grant writing requires a balance between brevity and thoroughness, with clear and detailed explanations.

In my experience teaching grant writing certification courses, professional writers transitioning into grant writing often excel due to their strong writing backgrounds. Because they already have experience in structuring narratives, using correct grammar, and maintaining clarity, they only need to learn the nuances of grant writing rather than starting from scratch. These students quickly grasp how to tailor their writing to meet funders’ requirements, making them especially successful in this field.

Degrees Aligned with Specific Sectors

Although degrees in certain fields may not include a dedicated course on grant writing, they provide critical knowledge of how organizations function. A great grant writer isn’t just someone who can craft persuasive proposals; they must also understand the inner workings of the organizations they represent. A grant writer needs to explain an organization’s mission, financials, programs, and goals in a clear and compelling manner for funders. The better you understand the field you are writing for, the more effective you’ll be at communicating its needs and impact. Here are some degree options based on the types of organizations you may work with:

• Writing: Degrees in English, Communications, and Creative Writing provide strong foundations in effective writing, research, and critical thinking—essential skills for grant writing.

• Nonprofit Sector: A degree in Nonprofit Management provides insights into the unique challenges and operations of nonprofit organizations.

• Government Sector: A degree in Public Administration equips you with knowledge about governmental processes and public sector management.

• Tribal Organizations: A degree in Indigenous or Tribal Studies offers an understanding of the cultural and administrative aspects of tribal entities.

• For-Profit Sector: A Business Administration degree is beneficial for those looking to secure grants within the corporate world.

• Field-Specific Areas: If you're passionate about a particular cause, such as environmental conservation, social services, or education, obtaining a degree in Environmental Studies, Social Work, or Education respectively will establish you as a subject matter expert.

For those who are already experienced grant writers but want to level up their skills, pursuing an advanced degree or specialized training in fields such as nonprofit management, public administration, or business administration can provide deeper insights into organizational strategy, financial management, and fundraising. Advanced education can help grant writers move into leadership positions, expand their consulting businesses, or increase their effectiveness in securing funding for large-scale initiatives.

Notable Academic Programs

If you’re looking to pursue a degree that aligns with grant writing, choosing a reputable university with a strong program in your field of interest is key. Below are some of the highest-rated schools for each relevant degree path:

• Writing

• University of Iowa – Bachelor of Fine Arts in Creative Writing

• Columbia University – Master of Fine Arts in Writing

• Johns Hopkins University – Master of Arts in Writing

• Harvard University – Bachelor of Arts in English

• University of Southern California – Bachelor of Arts in Communications

• Nonprofit Management

• Indiana University–Purdue University Indianapolis – Master of Public Affairs with a concentration in Nonprofit Management

• University of Southern California – Master of Nonprofit Leadership and Management

• Harvard University – Nonprofit Leadership Executive Program

• Public Administration

• Syracuse University – Master of Public Administration

• University of Georgia – Master of Public Administration

• University of Southern California – Master of Public Administration

• Indigenous or Tribal Studies

• University of Arizona – Indigenous Governance Program

• University of British Columbia – First Nations and Indigenous Studies

• University of Oklahoma – Native American Studies

• Evergreen College Native American and Indigenous Studies

• Business Administration

• University of Pennsylvania (Wharton) – Master of Business Administration

• Stanford University – Master of Business Administration

• Massachusetts Institute of Technology (Sloan) – Master of Business Administration

• Field-Specific Degrees

• Environmental Studies – Yale University, Stanford University, University of California, Berkeley

• Social Work – University of Michigan, Washington University in St. Louis, Columbia University

• Education – Harvard University, Stanford University, University of California, Los Angeles

Whatever degree you choose, be sure to combine it with an accredited certificate in grant writing through a reputable provider like Spark the Fire. A grant writing certification course is vital because it provides hands-on experience, practical skills, and insight into the grant writing process that most degree programs do not cover in-depth. The best certification programs include actually writing a grant proposal and receiving individualized feedback on your writing, ensuring you gain the skills necessary to succeed in real-world scenarios.

Learn more about certifications for grant writing and what it is like to be a grant writer in our blog.

Has your degree been useful for grant writing? Is there a different degree you wish you had pursued? Let us know in the comments!