grant application tips

The "Six, Seven" Problem: Why Your Grant Proposal Isn't Getting Funded

 
Grant writer starring out wondering why her proposal isn't getting funded.
 

If you have teenagers in your life—or spend any time on social media—you've probably heard "six, seven" more times than you can count lately. It's everywhere. It means "meh," "so-so," "nothing special."

Are you tired of hearing it? Same. Do you fully understand why kids are saying it? Not entirely. But here's the thing: "six, seven" is also the perfect description of a mediocre grant proposal.

And mediocre grant proposals don't get funded.

"Why does my grant proposal keep getting rejected?"

I hear this question constantly—and not just from beginners. It comes from grant writers with years of experience, people who have successfully secured grant funding in the past but are now watching their proposals get passed over again and again.

Here's the hard truth: grant writing is more competitive now than it has ever been. More nonprofit organizations are applying for limited funds. Funders are getting more sophisticated in how they evaluate grant applications. Reviewers are better trained. The bar has risen.

What worked five years ago may not make the grade today.

When I sit in grant review consensus meetings, I hear a lot of "six... seven..." as reviewers call out their scores. (Yes, grant reviewers were saying "six, seven" long before it became a trend. We were just ahead of our time.) Those grant proposals aren't bad. They meet the basic requirements. They're competent. But competent doesn't get funded anymore. Competent lands in the middle of the pack, and the grant money runs out before middle-of-the-pack proposals reach the top.

Your grant proposal deserves better than "six, seven" energy.

If your grant proposals keep getting rejected—or if you're stuck in that dreaded "six, seven" territory—one of these twelve problems is likely the culprit.

1. You're measuring outputs, not outcomes. You're counting how many people attended your workshop, not whether their lives changed because of it. Funders want to see impact, not activity.

2. Your grant budget doesn't make sense for what you're requesting. The numbers don't add up, costs seem inflated, or line items don't connect to the project you've described. A confusing budget raises red flags about your organization's financial management.

3. There's no evidence that your work is making a difference. You're asking for grant funding, but you haven't demonstrated that what you're already doing is working. Where's the data? Where are the stories? Where's the proof?

4. Your needs statement focuses on your organization, not the community. "We need funding to continue our programs" is not a compelling case. Funders don't fund organizations—they fund solutions to community problems.

5. You're not aligned with the funder's actual priorities. You're trying to shoehorn your project into a grant opportunity that isn't quite right. Grant reviewers can tell when you're stretching to fit, and it costs you points.

6. Your project logic doesn't hold together. There's a gap between the problem you've identified and the solution you're proposing. Reviewers are left wondering: why would this intervention solve that problem?

7. Your timeline and work plan are vague. You've described what you want to do, but not how or when you'll do it. Or you've basically stated the program runs year-round and didn't answer anything at all. A fuzzy implementation plan signals that you haven't fully thought this through.

8. You haven't demonstrated organizational capacity. Can your nonprofit organization actually pull this off? Reviewers are looking for evidence that you have the staff, systems, and experience to manage the grant successfully.

9. Your proposal sounds like everyone else's. There's nothing distinctive about your approach. You're describing the same program every other applicant is proposing, with no clear reason why your organization should be the one funded.

10. You're too general when you need to be specific. Vague language like "we will serve the community" and "participants will benefit" doesn't give grant reviewers anything concrete to score. Specificity builds credibility.

11. You haven't done your homework on the funder. Your grant application doesn't reflect an understanding of what this particular grantmaker cares about, what they've funded before, or how your work connects to their mission.

12. You're applying to the wrong funders entirely. No amount of strong grant writing can overcome a fundamental mismatch. If you're not a good fit, you're wasting your time—and theirs.

Here's the Good News

Every one of these grant writing problems is fixable. You don't have to be a "six, seven" forever.

Over the next twelve weeks, I'm going to tackle each of these issues one by one. You'll learn exactly how to diagnose whether it's hurting your grant proposals and, more importantly, how to fix it.

Next week: Outputs vs. Outcomes—How to Show Funders You're Making a Real Difference

Make sure you're subscribed so you don't miss it.

Frequently Asked Questions About Getting Grants Funded

What does "six, seven" mean in grant writing? In the trending slang sense, "six, seven" means "meh" or "so-so"—and that's exactly what it means in grant review, too. When reviewers score your proposal a six or seven out of ten, it's not bad, but it's not good enough to get funded. It's mediocre. And mediocre proposals get left behind when the funding runs out.

Why do grant proposals get rejected? Grant proposals get rejected for many reasons, including misalignment with funder priorities, weak needs statements, unclear project logic, vague timelines, and budgets that don't make sense. Often, proposals aren't bad—they're just not competitive enough to rise to the top of the pile.

How competitive is grant writing today? Grant writing is more competitive than ever. More organizations are applying for limited funding, funders have become more sophisticated in their evaluation processes, and reviewers are better trained. What worked five or ten years ago may not be enough to secure funding today.

What's the difference between outputs and outcomes in grant writing? Outputs measure activities—how many workshops you held or how many people attended. Outcomes measure change—what difference those workshops made in participants' lives. Funders want to see outcomes because they demonstrate real impact, not just effort.

How do I know if my grant proposal is strong enough? A strong grant proposal clearly aligns with the funder's priorities, presents a logical connection between the problem and proposed solution, includes a realistic budget and timeline, demonstrates organizational capacity, and provides evidence of impact. If reviewers can't clearly see all of these elements, your proposal may land in "six, seven" territory.

What is the best grant writing class? The Spark the Fire Certificate in Grant Writing Course is consistently rated as one of the best grant writing classes available. It combines weekly live instruction with individualized feedback on your actual writing, teaching you to think like a grant reviewer so you can write proposals that score at the top—not stuck at "six, seven."

Can I improve my grant writing skills on my own? While self-study can help, most grant writers improve faster with structured learning and personalized feedback. Understanding the grant review process from the inside—how reviewers score, what they look for, and why proposals get rejected—gives you a significant advantage.

Now I Want to Hear from You

Which of these twelve problems hit a little too close to home? Be honest—we've all been there. Drop your answer in the comments and let me know which issue you'd most like me to tackle first.

Grants for Small Businesses: Your Essential Resource Guide

 
Two smiling entrepreneurs, freelance grant writer holding open sign
 

As grant writing experts, we often receive inquiries from entrepreneurs wondering, "Are there any grants out there for small businesses?" This is a vital question that reflects the hopes and dreams of countless small business owners striving to make their mark in the world.

 We understand the challenges you face, whether launching a new venture, expanding your existing business, or navigating unforeseen hurdles. In response, we've crafted this essential resource guide to help you uncover grant opportunities that could provide the support you need. Let’s dive in!

Tips for Small Businesses Applying for Grants 

  1. Understand the Grant's Purpose: Before applying, make sure you clearly understand the objectives of the grant. Each grant program has specific goals, and aligning your project with these objectives can significantly enhance your chances of approval.

  2. Read the Eligibility Requirements: Each grant has its own eligibility criteria. Carefully review these requirements to ensure your business qualifies before investing time in the application process.

  3. Develop a Strong Proposal: Your grant proposal should be well-structured, clear, and compelling. Clearly outline your business plan, objectives, and how the grant funds will be utilized. Make sure to include specific details about the impact your project will have on your community or target market.

  4. Provide Supporting Documentation: Many grant applications require additional documentation, such as financial statements, business plans, and letters of support. Gather and prepare these materials in advance to streamline the application process.

  5. Follow the Instructions: Ensure that you adhere to all application guidelines, including formatting and submission requirements. Missing deadlines or failing to follow instructions can result in automatic disqualification.

  6. Seek Feedback: Before submitting your application, consider seeking feedback from colleagues, mentors, or professionals in the field. A fresh perspective can help identify areas for improvement and enhance the overall quality of your proposal. For example, Spark the Fire offers a grant review service so you can get feedback on your final draft before you submit it.

  7. Be Persistent: If your application is not successful, don’t be discouraged. Grant applications can be highly competitive. Use any feedback provided to improve future applications and keep looking for new opportunities. 

Available Grant Opportunities for Small Businesses

Navigating the world of grants can be challenging, but the opportunities available can make a significant difference in your business's growth and sustainability. Below, we present a sample of grants that can provide the financial support you need to take your business to the next level.

 1. Small Business Innovation Research (SBIR) and Small Business Technology Transfer (STTR) Programs
These federal grants are tailored for small businesses engaging in research and development, with a focus on innovative technologies. To be eligible, businesses must have fewer than 500 employees.

2. Grants.gov
This portal serves as a one-stop shop for federal grants across multiple agencies, allowing businesses to search and apply for various funding opportunities. Eligibility varies by grant.

3. Hometown Heroes Grant Program
This program supports local businesses owned by first responders and veterans, providing funding to help these heroes thrive in their entrepreneurial endeavors. Eligibility depends on the state and target audience.

  • Website: Check state-specific resources.

4. Comcast RISE Investment Fund
This program offers grants and marketing resources specifically for small businesses owned by people of color, aiming to enhance their visibility and growth. Eligible businesses must be owned by people of color.

5. Economic Development Administration (EDA) Grants
These grants support economic development initiatives that create jobs and promote business growth in various communities. Specific eligibility criteria depend on the grant.

  • Website: EDA

6. The Awesome Foundation Grants
This initiative provides small grants for creative projects proposed by individuals or groups, encouraging innovation and community engagement. There are no specific eligibility requirements, making it accessible to a broad range of applicants.

7. National Association for the Self-Employed (NASE) Growth Grants
NASE offers grants up to $4,000 for members to fund various business needs, supporting their growth and development. To be eligible, applicants must be members of NASE.

8. Rural Business Development Grants (RBDG)
This USDA program provides grants to support the development of small and emerging private businesses in rural areas. To qualify, businesses must be small and located in rural communities.

  • Website: RBDG Program

9. Amazon Business: Small Business Grants
Amazon Business awards over $250,000 in monetary grants and prizes to support the growth of 15 small businesses. Existing Amazon Business small business customers based in the US with annual revenue of $1 million or less can apply for a grant, typically in May.

·       Website: Amazon Business Grants

10. Etsy Emergency Relief Fund
Etsy provides emergency relief grants to creative entrepreneurs when disasters disrupt their businesses. In partnership with CERF+, a nonprofit organization focused on helping artists prepare for and recover from emergencies and disasters, a disaster relief fund just for Etsy sellers was created. Grants are awarded quarterly to a select number of eligible sellers who have experienced a federally declared disaster within the past year as long as they’ve been active sellers on Etsy for at least one year and their accounts with Etsy are in good standing.

·       Website: Etsy Emergency Relief Fund

11. FedEx Small Business Grants
The FedEx Small Business Grants Program awards U.S.-based entrepreneurs with grants to enhance their businesses.

·       Website: FedEx Small Business Grants

12. IFundWomen
I Fund employs a universal grant application database as the first step in seeking funding.  When IFundWomen partners with a brand, they match the partner’s grant criteria to businesses in the database.

·       Website: IFundWomen

13. Quickbooks
Small business owners looking for support in running or growing their operations are awarded a $10,000 grant and three months of business coaching.

·       Website: Quickbooks Small Business Grants

14. Venmo
Venmo partners with Hello Alice and the Global Entrepreneurship Network to provide 10 small Venmo businesses with $20k each in direct funding. From expanding their workspaces to investing in new products, these funds help support small business owners as they grow their businesses to the next level.

Website: Venmo

15. The UPS Store
UPS's Small Biz Challenge offers competitive grants totaling $35K in prizes to grow your business, get featured in Inc. magazine, and access expert mentorship.

Website: UPS Small Biz Challenge

16. NASE- National Association for the Self-Employed Grants
Members of NASE can apply for NASE Growth Grants to receive up to $4K for their small business for marketing, advertising, hiring employees, expanding facilities, and other specific business needs.

Website: NASE

 Other Resources
Hello Alice: https://helloalice.com/funding/grants/.

 Conclusion

Understanding the landscape of grants can feel overwhelming, but you don’t have to go it alone. These funding opportunities are designed to support you and your business, whether you're looking to innovate, expand, or simply keep your doors open.

 If you’re ready to sharpen your grant-writing skills and unlock your business’s full potential, consider enrolling in our grant writing classes. Our courses are tailored to equip you with the tools and knowledge necessary to tackle the grant application process with confidence. Plus, we offer a wealth of resources to support you on your entrepreneurial journey. Don’t let these funding opportunities slip through your fingers—let’s empower your business together!

Do you have tips for small businesses seeking grants? Comment below and share your knowledge! We’d love to hear from you.

 

 

Managing Up: The Grant Writer's Dilemma

Good grantwriters have a unique perspective with respect to nonprofit organizations: We know what grantmakers want to hear and we know what we'd like to be able to put into grant proposals. But when conspicuous gaps begin to show up in proposals, what should you -- the grantwriter -- do? Here are six elements of a good proposal that often are missing or inadequate, and some resources to help you and your employer/client address the problems they might be hiding.