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Grant Writing Blog

Skills, ideas, and sometimes contrarian views for grant writers and freelance consultants who want to get better at the work, not just get through it. Centering purpose, not hustle.

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Let's Research Empowering Language in Grant Writing
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

Let's Research Empowering Language in Grant Writing

In a low-income settlement outside Nairobi, 565 people each received a cash gift worth about two days' wages. No strings attached. They could spend it however they wanted. The only thing that differed was one sentence about why they were receiving it.

That single sentence changed how confident people felt about reaching their own goals. It changed what they expected their lives to look like in two years. It changed how judged they felt for accepting help at all.

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What Are Programs, Anyway? How to Categorize Your Organization's Work for Grants
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

What Are Programs, Anyway? How to Categorize Your Organization's Work for Grants

If you've ever hit the "what programs does your organization provide" question on a grant application and drawn a blank, you're not alone, and you're not stuck. It's one of the most common places grant writers get tripped up, especially when they work for a department or organization that has never used the word "program" for anything it does.

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How to Forecast Grant Revenue
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

How to Forecast Grant Revenue

Every grant writer eventually gets asked the question. Maybe it's a board member, maybe it's an executive director, maybe it's a client three weeks into a contract: "How much do you think we'll actually raise?"

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How to Write a Letter of Interest for Grant Funding: Complete Guide
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

How to Write a Letter of Interest for Grant Funding: Complete Guide

After more than two decades of writing grants, and sitting on the other side of the table as a reviewer, I can tell you the letter of interest is where many strong programs quietly get filtered out. It rarely comes down to the work itself. It comes down to whether the letter respects the reader's time and makes alignment obvious in the first few sentences. This guide walks through what a letter of interest is, what to include, and how to write one that earns an invitation to submit a full proposal.

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Where Logic Models Quietly Lie
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

Where Logic Models Quietly Lie

Because here is the catch that trips up even experienced writers: understanding the logic model and building an honest one are not the same thing. A model can be filled in correctly and still quietly lie. The lies are almost always in the same five places, and once you know where to look, you cannot unsee them in your own work.

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You Don't Have to Apply for Every Grant. Here's How to Know Which Ones to Walk Away From.
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

You Don't Have to Apply for Every Grant. Here's How to Know Which Ones to Walk Away From.

Most everyone in this field will tell you to apply for more grants. This post makes the opposite case. Sometimes the most valuable move you can make on a grant is the decision not to write it, and almost nobody teaches you how to tell the difference. Below, I'll walk you through how I decide which grants are worth pursuing, which ones to walk away from, and how to say no without burning a single bridge.

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Your Budget Equals the Grant Maximum. Here's Why That's a Red Flag.
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

Your Budget Equals the Grant Maximum. Here's Why That's a Red Flag.

That alone is a yellow flag. What made it red was the inside of the budget. Personnel rounded to the nearest thousand. A line for "office equipment" with no detail. Marketing costs that looked suspiciously like whatever number was needed to close the gap to the ceiling.

The organization had built the budget to fit the grant. And every experienced reviewer can tell when that's what happened.

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Grant Writing for Pass-Through Entities: The Mindset Shift That Makes It Click
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

Grant Writing for Pass-Through Entities: The Mindset Shift That Makes It Click

I've worked with a lot of students and clients over the years who find themselves writing grants for organizations that don't run programs themselves — they fund other people who do. And almost universally, the first thing I hear is some version of: "I don't even know where to start. Do I describe what our organization does, or what the groups we fund do?"

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Can You Include In-Kind in Your Grant Budget? Here's What I Tell My Clients
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

Can You Include In-Kind in Your Grant Budget? Here's What I Tell My Clients

One of the questions I get from clients — and from grant writers helping their clients — is some version of this: "We have a lot of in-kind support. Can we include it in our budget?"

The short answer is almost always yes. But the longer answer, which is the one that actually helps your organization, involves understanding which budget you're talking about, how in-kind is valued and documented, and what funders are actually looking for when they set those minimum budget thresholds.

Let me walk you through what I've seen in 25+ years of this work, including some examples that still stick with me.

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Grant Writing Advice You Should Ignore
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

Grant Writing Advice You Should Ignore

I've been writing grants for more than twenty-five years. I remember going to the library and flipping through a massive research book called the Foundation Databook to find grant opportunities. I remember submitting applications on several reams of paper, stuffing them into boxes, not envelopes, and mailing them off with a prayer. I remember the days before cloud collaboration—when you'd send a draft to your team and get five completely different revised versions back, then somehow had to piece them together like a jigsaw puzzle.

So take it from me, someone who has been in this field a long, long time: there are no shortcuts to learning grant writing.

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Right Sized Evaluation in Grant Writing: What It Is and How to Do It
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

Right Sized Evaluation in Grant Writing: What It Is and How to Do It

Here's something I hear from nonprofit leaders all the time: they know evaluation matters, but they're not sure they're doing it right.

Not because they don't care about outcomes — they got into this work precisely because they care about outcomes. The uncertainty comes from a very specific place: the feeling that whatever they're doing to measure their impact isn't rigorous enough, isn't fancy enough, or isn't generating the kind of data that will make a funder's eyes light up during a site visit.

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Outputs vs. Outcomes: How to Show Funders You're Making a Real Difference
Grant Strategy Allison Welch, M.Ed., GPC Grant Strategy Allison Welch, M.Ed., GPC

Outputs vs. Outcomes: How to Show Funders You're Making a Real Difference

Of all the grant writing mistakes I see, this one shows up very often: confusing outputs with outcomes.

When I review grant proposals for foundations and government funders, I watch this pattern repeat itself constantly. The applicant describes their program, lists impressive numbers, and never once tells me whether any of it is actually making a difference.

Your grant proposal might be well-written, well-organized, and perfectly aligned with the funder's priorities—but if you're only measuring outputs, you're leaving points on the table. This is one of the fastest ways to land in "six, seven" territory: that middle-of-the-pack score that isn't bad, but isn't good enough to get funded.

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