B1: Storytelling: How to Incorporate Empowering Language

1:15 PM – 2:45 PM

In Person

Description

Using empowering language when writing about our clients wins just as much funding as using shaming language. Plus, nonprofits that use disparaging language about their clients have poorer outcomes. In other words, there is no reason to make our clients sound poor and helpless in our writing. But how exactly do you do that? This workshop will break it down for you.

1) Self-Identification: Learn to use the language participants prefer when discussing themselves.

2) People-First Language: Understand how to make personhood the most important characteristic of every person.

3) Active Voice: Strategize how to make the participant the hero of their story and the organization the supporting actor.